A New Hampshire human resources professional’s idea is growing into a nationwide endeavor to provide HR expertise to those who need it most.

Last month, Richie Coldarci, an HR strategist at Hooksettbased Merchants Fleet, launched “A Friend in HR,” an online resource that connects individuals seeking advice with an HR professional. What started as a soft launch with the help of a half dozen volunteer HR professionals — many from New Hampshire — has expanded to approximately 30 HR professionals across the country, and growing.

“It’s the power of how quickly an idea has spread,” said Coldarci. “There are people wanting to give back and help,” including providing administrative and technical support to automate requests in the near future, as word spreads and demand increases.

A wide and diverse range of professionals has signed up to offer their services, he said.

Consultants average 20 years of experience. And having consultants in a variety of states is important so advice complies with state laws.

Coldarci said the idea came to him after he was approached by several friends and acquaintances seeking advice after their job was impacted by the Covid-19 pandemic.

Requests from individuals who have utilized A Friend in HR’s services range from mock interviews and resume-building to employee rights in light of the CARES Act and the latest federal stimulus bill. Afterward, individuals are asked to complete a survey that asks for demographics data, “so we know we’re fulfilling our mission.”

“Our focus has been trying to reach an audience of people who don’t have as many resources or someone to turn to,” said Coldarci, who has shared the volunteer organization’s mission through LinkedIn and flyers at grocery stores. “Our mission is to level the playing field.”

Coldarci added that he expects there’s going to be an “avalanche of demand” for the initiative’s services. — LIISA RAJALA