Health providers, advocates, industry unite on revention
Bob “Buddy” Hackett, owner of Renaissance Firearms in Barrington, grew up hunting and fishing. He shot pistols and rifles competitively around the world. He served in the Marine Corps for a decade. Guns were always part of his life.
Now in his mid-50s, Hackett holds a master’s degree in social work and counsels veterans struggling with suicidal thoughts.
His two worlds — that of a mental health and a gun rights advocate —may seem incongruous. However, gun shops can play a pivotal role in suicide prevention, says Elaine Frank of the NH Firearm Safety Coalition (NHFSC) and former program director of the Injury Prevention Center at Children’s Hospital at Dartmouth.
Hackett provides brochures and posters on suicide prevention to his employees and customers on the shop floor and shooting range.
It’s a topic he doesn’t shy away from.
“We are doing everything
we can legally and morally to prevent (a suicide death) from happening
here or anywhere else,” Hackett says. These moves include denying a sale
to anyone employees see acting distressed or nervous, or they suspect
are under the influence of drugs or alcohol. Hackett also doesn’t allow
customers to shoot at the range alone.
In
2009, under the auspices of the NHFSC, Frank and Ralph Demicco, then a
firearms retailer, co-founded the Gun Shop Project to engage New
Hampshire’s firearm community in preventing suicide. By 2011, at least
57 percent of the state’s gun shops were displaying their suicide
prevention materials.
When
their work began in the Granite State more than a decade ago, public
health experts and gun retailers were unlikely bedfellows. Today,
similar Gun Shop Projects are under way in more than 20 states,
according to Cathy Barber, who directs the Means Matter Campaign at the
Harvard School of Public Health’s Injury Control Research Center, which
promotes reducing a suicidal person’s access to lethal methods.
Despite
suicide prevention efforts, suicide rates are not shrinking. In 2020,
the last year for which data is available, more than half of all
gun-related deaths in the U.S. were suicides. That year, the 24,292 gun
suicides hit a new record; these numbers were higher than in other
years, with the exception of 2018.
States
with more guns have higher suicide deaths, says Barber. That doesn’t
mean there are higher rates of depression, suicidal attempts or suicidal
thinking in those states. It is the simple fact that a suicidal attempt
by firearm is more likely to result in death, she says.
In
New Hampshire, a state with relatively few homicides, 118 out of 129
firearm deaths in 2020 were suicides, or about 91 percent, according to
the NH Office of Chief Medical Examiner. From 2015 through 2019, suicide
was the second-leading cause of death in the Granite State among those
aged 10 to 34.
Barber
says more work needs to be done to remove guns from anyone at risk of
being suicidal, even if temporarily. Delving into the politics of gun
control does little to get the message across to those already owning
guns. Barber prefers to emphasize a message about protecting one’s
family, which fits into the culture of the gun-owning community. She
likens the approach to a “friends don’t let friends drive drunk”
campaign, showing “you have your loved ones’ back.”
The
message she wants to convey is, “Sometimes people in your situation (a
crisis) think about suicide. If that’s the case for you, here’s the
hotline number. And if you have guns at home, now might be a time to put
them in storage.”
Ideally she’d like all the people who see someone at their lowest to put suicide ideation on the radar,
whether that’s the person serving the foreclosure notice, the divorce
papers or a third drunk-driving charge.
‘Start a brave conversation’
In
an era of intense polarization, says Frank, it’s important that gun
rights and suicide prevention groups find common ground. She remembers
in 2011 talking to representatives from the American Foundation of
Suicide Prevention and the National Shooting Sports Foundation (NSSF)
about combining resources to promote suicide prevention.
“The
suicide folks said, ‘No, it’s too controversial. We don’t want to get
into guns.’ And the gun people said, ‘No, it’s too depressing. We just
want to sell guns. We don’t want to be raising (the idea of) suicide.’
And then five years later, they formed a partnership and are doing
exactly that.”
In
2017, the NSSF began providing training resources and literature to gun
shops and ranges to spot signs of suicide ideation. NSSF CEO and
President Joseph Bartozzi says gun retailers are in a unique position to
ask people to safely lock their guns or remove them from a home where
someone is having a mental health crisis. Gun owners are more likely to
listen to firearm industry experts than authority figures who favor gun
restrictions.
Bartozzi
says the literature encourages retailers to ask customers more
questions. “Engage them in a meaningful, human, person-to-person
contact. This is not just a business transaction.”
In
the fall, the Granite State Indoor Range in Hudson began displaying the
NSSF posters and brochures with the headline, “Start a Brave
Conversation.” To date, the response has been positive, says Matt
Bishop, a spokesperson for the local retailer.
The
brochures outline where to go for help and explain some of the risk
factors, including substance use abuse and PTSD, stressors like divorce
and family history of suicide.

Cam
Lentz, who died by suicide earlier this year at age 22. Says his mother
Becky of Nashua: ‘I love talking about him. It hurts, but it’s like, I
don’t want to ever stop talking about him.’
“We
address the problem just by kind of talking about it, bringing it up,”
he says, although Bishop acknowledges it’s an uncomfortable conversation
for a gun shop.
He
only became aware of the NSSF partnership in September, and he says it
will have a big impact. “I think we are getting there. I think it’s just
a slow burn,” he says.
Bishop
says the shop includes firearm storage lockers for people who want to
keep their guns away from the house for a short while. “We don’t require
them to tell us why.”
The
Granite State News Collaborative reached out by phone and email to more
than a dozen gun shops in the state. Several shops responded by saying
their lawyer advised them not to speak to a reporter about suicide
prevention. Only two, the Granite State Indoor Range and Renaissance
Firearms, agreed to an interview.
Educating the range, retail and broader firearms-owning communities is critical to
AFSP’s mission, says spokesperson María de los Ángeles Corral. AFSP’s
Project 2025 campaign aims to reduce the suicide rate by 20 percent by
2025, making it the lowest it’s been in 30 years.
“We’re
not in the space of telling people whether or not they should own
guns,” de los Ángeles Corral says. “What we care most about is saving
lives. To make headway on this issue, we saw that (collaboration with
NSSF) as an essential step.”
Based
on an analysis done with the consulting firm CALIBRE Systems, AFSP
predicts its firearm education effort could save 9,500 lives in the next
decade, if widely adopted.
Despite
intentions to spot suicide risk, those in the firearm industry can’t be
therapists. Nor can they be mind readers. About six months ago, a man
in his early 20s purchased a gun at Renaissance Firearms and then used
it to end his life.
“I
always go back, and I think about scenarios,” says Hackett. “What words
were used? How was the body language? Were there any sort of gestures?
There was nothing.”
Hackett
says he reached out to the deceased man’s family members to offer
condolences and support. He wondered if there was anything he could do.
They communicated to him the death was inevitable. “Which is sad,” he
says, “because that means that someone has given up on someone who has
given up.”
Renaissance
Firearms training director Bill Broussard says he’s been exposed to
suicide “in a very up-close and personal way” as an EMT, Air Force
firefighter and volunteer firefighter in the various towns in which he
lived. He has seen family members, often people he knew, process the
shock and trauma of losing a loved one to suicide.
One
of the more critical interventions, he says, is to give a suicidal
person time to transition out of the crisis moment. Ensure they’re not
alone. Get them help.
He
recalls a woman in one of his classes who pressured him to demonstrate
how to load a gun, saying she “wouldn’t have the gun for long.” From her
demeanor and comments, Broussard saw red flags. He heard desperation.
Once away from the other students, he asked more questions and
determined the woman might be suicidal. He persuaded her to come to his
office. They talked for an hour. The conversation ended with a call to
the suicide hotline.
A mother mourns
As a child, Cameron “Cam” Lentz was a problem-solver.
His
mother, Becky Lentz of Nashua, recalls him at 8 years old taking apart
the family’s broken VCR with a screwdriver, analyzing the cause — a
sandwich stuck in
the cassette — and putting it back together. In school, he participated
in robotics activities. For sports, he developed a penchant for archery
and went on to win regional awards.
Cam
supported himself as an auto mechanic. He lived in his own apartment in
Nashua, but the lanky 22-year-old with shaggy brown hair and an
engaging grin chose to cook and hang out at his parents’ home at least
three times a week.
“He
made me smile. He made me laugh every day,” says Lentz, who recalls her
son presenting her with a heated vest after she mentioned her workplace
was cold. ”He was such a caring person. Because he knew what it was
like to be in pain.”
For
most of his young adult life, Cam struggled with depression and bipolar
disorder. After an unfortunate manic episode, a psychiatrist
recommended hospitalization, but Cam, concerned about a public record,
chose not to be admitted. During the Covid lockdown, he stopped his
therapy sessions because he didn’t want to do them on Zoom.
Earlier
this year, Lentz says her son was loving his new job and received a
raise. “He was on top of the world,” she recalls. Despite her son’s
reassurances he was in a good place, Lentz couldn’t shake off a nagging
worry. She knew Cam owned guns, and she expressed to him her discomfort
about them.
On the
last Sunday night in July, Cam left his parents’ house after dinner and
said he’d be back in a couple of days. On Tuesday evening of the same
week, Lentz and her husband took a walk around the neighborhood. When
they returned home, she saw police standing by the doorstep.
Those seconds or minutes between seeing the officers and ushering them into her home are frozen in her mind. She remembers telling her husband, “This is the last moment. This is the before.”
Once inside the house, the officers delivered the news that her middle son had ended his life.
“We don’t know what was in his mind,” she says. “He always promised us he would never do this.”
Suicidal
thoughts are usually short-lived and don’t involve long-range planning,
says Elaine Frank. Studies that follow people over many years find that
roughly 90 percent of those who survive a suicide attempt do not go on
to take their lives later. The most common method of suicide attempt is a
medication overdose. However, if the method is a firearm, says Frank,
there’s little chance for a change of heart. The outcome is almost
always fatal.
Looking
back, Lentz says she wonders if a hospitalization record would have
prevented him from purchasing a gun. However, mental health records in
New Hampshire are confidential and are not submitted to the national
database used to perform background checks.
In
June of 2020, the NH Senate passed a bill, known nationally as a red
flag law, which allows concerned family members and others to petition a
court to remove guns and firearms from a person at risk of self-harm.
Citing constitutional concerns, Gov. Chris Sununu vetoed the bill two
months later.
In the
future, Lentz wants to honor her son’s memory by talking to school
groups about reducing the stigma of mental health and keeping guns away
from anyone in crisis.
“I love talking about him,” she says. “It hurts, but it’s like, I don’t want to ever stop talking about him.”
Focus on youth
In
2020, guns, more than cars, were the leading cause of death among
children and adolescents, far outpacing cancer, infections and
congenital causes. Among firearm suicides in 18- to 20-yearolds, 85
percent used either their own gun or that of a family member.
Acknowledging
that onethird of parents own guns, the NH Firearm Safety Coalition
teamed up with the American Academy of Pediatrics to produce an online
training module for pediatricians and other primary care providers.
In the past, says Barber, pediatricians typically communicated that children are safer without guns at home.
“There’s
evidence to support that position,” she says. “But if you’re trying to
speak with a gun-owning parent, it’s probably not a real winning way to
start the conversation.”

A gun display at Renaissance Firearms.
Launched in July, the interactive course suggests ways to broach the subject of guns or other lethal means with patients.
“We
have to consider where these parents and teens who may own firearms,
where they’re coming from,” says Lois Lee, a Boston-based emergency
medicine pediatrician who chairs the AAP’s Council on Injury, Violence
and Poison Prevention. The course, she says, offers “a toolbox of things you can say without
hopefully imposing your own personal beliefs or biases.”
Retired
pediatrician Eliot Nelson of Burlington, Vt., helped write the
suggested dialogues. Nelson says a family may not answer honestly when
asked if they own guns.
“They’re worried the doctor has an agenda aimed at infringing upon their rights.”
Pediatricians
need to empathize with parents who keep guns for self-protection, he
says, and not debate the rationale. It’s better to talk about storage
options that also allow quick access via a biometric lock, for example.
The unbiased approach is a net gain at Dartmouth Health Children’s in Lebanon.
After noticing a higher
number of households with guns, the pediatric practice began offering
free cable gun locks to its patients in 2017. At the time, about 10
percent of gun-owning households left their firearms unlocked. That
percentage has dipped to 4 percent, says James Esdon, program
coordinator for the Injury Prevention Center.
Esdon says he expects to expand the gun lock program to other Dartmouth Health facilities in the state.
“Kids
hurting themselves with a firearm is a bad thing. You know, you’re not
going to find a gun owner that’s not going to agree with that,” says
Esdon. “We can make a difference by finding something we all agree on.”
Contact
the 988 Suicide and Crisis Lifeline if you are experiencing mental
health-related distress or are worried about a loved one who may need
crisis support. Call or text 988. Chat at 988lifeline.org. Connect with a
trained crisis counselor. 988 is confidential, free and available
24/7/365. Visit the 988 Suicide and Crisis Lifeline for more information
at 988lifeline.org.
This article is are being shared by partners in the Granite State News Collaborative. For more information, visit collaborativenh.org.