The Manchester NAACP and the New Hampshire Community Loan Fund are working together on a pilot project to provide more support to businesses run by people of color.
The Community-Driven Economic Empowerment (C-DEE) pilot program’s goal is to bring people of color together as a community to create a more resilient local economy, organizers said.
The initiative aims to increase technical assistance, training and loans to businesses in the greater Manchester area.
James T. McKim, president of the Manchester NAACP, said, “It is important for us to create a structure where those in the community drive how resources are applied in the community.”
According to Zachery Palmer, a community business lender at the Community Loan Fund, “Some small businesses don’t have relationships with a traditional bank, and they don’t know of or where to turn to for help in making businesses successful or sustainable.
He added that many in Manchester’s growing immigrant and BIPOC communities have entrepreneurial backgrounds, and some are hoping to expand their businesses in the skilled trades, retail and restaurant industries.
At the heart of the effort will be a Community Business Development Council, a volunteer group of business owners to identify potential businesses to receive loans and training and to conduct outreach with non-English speakers.
Manchester NAACP President James McKim, left, and NH Community Loan Fund community business lender Zachery Palmer. (Courtesy photo)
“Who knows more about the value of neighborhood businesses than the people who live there?” said Palmer. “We believe our success in Manchester will rely on listening and respecting cultural differences and cues, just as good business owners do. And we can help ensure their success by connecting them with technical assistance providers who are also listening and respecting the cultural cues and differences.”
The initiative began with interviews conducted by Deo Mwano Consultancy with 45 business owners in greater Manchester who identify as Black, indigenous or people of color, about their strengths, struggles and what their businesses need to succeed.
The interviews revealed that the business owners generally were resourceful and resilient, had excellent relationships with their customers, and offered unique products and services customized for the cultures they serve.
Many said they faced similar challenges, including technology, financing and bookkeeping. Few felt connected to business institutions, such as banks or industry groups. C-DEE hopes to change that by connecting business owners of color with customized coaching, and by inviting local banks to participate in the loans it generates.
For more information, visit communityloanfund.org.
