At Don Quijote in Manchester, it’s important to feel at home
Sandra
Almonte, owner of Don Quijote, prepares an order with one of her cooks.
Almonte opened Don Quijote on Union Street in Manchester 20 years ago. (Photos by Gabriela Lozada/NHPR)
NH PUBLIC RADIO
As the mid-week lunch rush picks up at Don Quijote, salsa music plays in the kitchen as oil crackles and the chop-chop of onions, peppers and cilantro echoes. Huge pots of carne guisada simmer on the stove.
Green plantains are ready to go in case a client orders one of the Manchester restaurant’s defining dishes: mofongo.
Mofongo is popular in the Dominican Republic and combines fried plantain, garlic, adobo, butter with chicharrón or shrimp, and if desired, a side of pernil.
One of the cooks adds everything into a wooden mortar and pestle, known as a pilón.
“The most important thing about this mofongo and this kitchen,” the cook says, “is that everything is made with love.”
Owner Sandra Almonte says that’s the spirit she’s wanted Don Quijote to embody ever since it opened its doors on Union Street in Manchester in 2000. Her business was one of the few Latino restaurants in New Hampshire when it opened. Back then, about
1.6% of the state’s population was Latino, according to the 2000 census.
Throughout the years, Almonte prioritized not only her restaurant but
serving the broader Manchester and Latino communities as the state’s
Latino population has grown.
“You
have to make each person who walks through here feel as though they
were stepping into their grandparents’ house,” she says.
Almonte
and her ex-husband opened Don Quijote after moving from New Jersey. For
the past 10 years, she’s led the business. Almonte faced many
challenges while working to serve her community inside and outside her
restaurant.
“It should
feel as though you’ve arrived on the island,” she says. “If you’re from
Puerto Rico, you feel like you’re in Puerto Rico. If you’re from Santo
Domingo, you feel like you’re in Santo Domingo,” she said.
Clients
can play the music of their choice on a jukebox as they wait for their
order. Don Quijote does provide a regular lunch menu, including
empanadas, rice and beans, stewed chicken or meat. But an order of arroz
con pollo or fried fish is made to order.
“It’s going to take 30, 45 minutes,” Almonte says.
“You can’t come in a rush, come in and think it’s like McDonald’s: come in, order and you’re out the door.”
People travel several hours to eat at Don Quijote.
Some
come from Boston, others stop by on their way to the Manchester
airport. Almonte says a family from Colebrook makes the three-hour drive
down and buys a week’s worth of meals.
Loyalty from clients
Almonte
says that when the restaurant opened, the seasoning was strictly
Dominican: lots of oregano, lime and orange. But it changed as other
Latino immigrants made their way to the state, and brought their palates
and preferences with them.
In 2004, Almonte says, lots of immigrants from Honduras started settling in New Hampshire and coming to her restaurant.
Sandra Almonte says she always writes down customer comments to improve Don Quijote’s dishes.
“They
told me, ‘Ay, Sandrita, the food is great, but maybe a little less
garlic and oregano,’” she says. Almonte made sure to write that down,
like she does for all customer comments, good or bad.
“We started modifying (our seasoning) until we got it right,” she says. ”That took us about two or three years.”
Almonte prepares a mofongo, a dish that’s popular in the Dominican Republic.
Now, her seasoning reflects the diversity of the Latino community in New Hampshire and how it’s grown.
There’s
a little bit of everything in the food: cilantro, celery, peppers and
fresh oregano from the Dominican Republic, among other ingredients.
Almonte
earned loyalty from her clients with this level of detail and
dedication. Her relationship with her customers has been critical to Don
Quijote’s survival during the pandemic. Nationally, some statistics
show that one in 10 of restaurants have permanently closed in the last
year.
“Thank God it hasn’t affected me. It’s been a blessing,” Almonte says.
But
the restaurant still had to change during the pandemic. Delivery and
takeout orders tripled in the past year, and Almonte says
she had to hire two more employees to keep up with the demand. She also
added her restaurant to delivery platforms, UberEats and DoorDash.
Vision for the neighborhood
It’s not just the food or the atmosphere of the restaurant that keeps people coming back.
“I’ve
always loved to help my neighbor, and I always say that if it goes well
for one Latino, then we all shine,” she said. Her conversations over
the years with customers and her location in the center of the city
means she’s familiar with the many challenges Manchester’s Latino
community face.
People from across the region drive several hours to order a plate of Don Quijote’s mofongo, Almonte says.
“There are absentee landlords who just collect rent and don’t fix their tenants’ apartments.
They take advantage of immigrants because they know they won’t go to court to fight for their rights,” Almonte sighs.
But
she does have a vision for the neighborhood and her city. She wants the
city to have more Latino property owners instead of renters, bike lanes
and other thriving businesses. She pushes projects forward on those
issues through her work at the Conservation Law Foundation and as chair
of NeighborWorks Southern New Hampshire.
“I
think if we as a community can be unified and empowered, then we can
improve quality for everyone, not just for the middle class,” she says.
Almonte says she wants her community to feel at home, not just in her restaurant, but in all of Manchester.
This
project was developed through a collaboration between leaders of Latino
communities in New Hampshire and media partners in The Granite State
News Collaborative. The stories, audio and video for the project were
reported and produced by Daniela Allee of NHPR and Jasmine Torres Allen,
Oscar Villacas, Kevin Genao and Esmeldy Angeles of First Gen
Multimedia.
When the restaurant opened, seasoning was strictly
Dominican, but it changed as other Latino immigrants brought their
palates and preferences.