Homeowners are eager to spend on renovation projects
Contractors, like most other businesses, were hit hard when the Covid-19 pandemic first hit last March.
The majority of clients who had committed to projects opted to back out due to uncertainty about having someone else in their house. But unlike many other professions — anything indoors comes to mind — the lull for contractors was only a blip in the grand scheme of things.
Greg Baier, owner of Knollstone Contracting in Concord, saw business plummet early on during the pandemic, but it quickly sprang back.
“We lost every project we had scheduled for indoors. I was sending back thousands of dollars in retainers. People didn’t want us in their houses,” Baier said. “Now I can’t go five minutes without the phone ringing. All of the money they had spent on other things like vacations they instead (now) are spending on (home) projects.”
It was a similar scenario for John Harding, who has owned Image Contracting in Bedford for 10 years.
“We had six months of work lined up and ready to go (in March 2020),” he said. “Then the pandemic hit, and we were left high and dry.”
Image Contracting shut down for about three months until the demand for work came back.
“As
soon as the warmer weather came around and people had been stuck at
home for a while they realized we could do work outside,” Harding said.
“We were inundated with decks and porches to improve people’s outdoor
spaces. We definitely did get hit initially, but thankfully it turned on
like a switch and it has been non-stop since then.”
Harding
said that business in January 2021 was up 247% compared to January
2020. The last month of 2020 was just as good — 238% boost compared to
December 2019.
Despite
also having to close up shop for a time immediately after the pandemic
hit in March 2020, the year was actually more successful than the
previous year for Baier and Knollstone. Sales were up 18%. And through
almost two months, Baier is projecting more than a 30% increase for
2021.
“In the first
two months of this year, I’ve done more estimates than I would normally
have done in six months of last year,” he explained. “With people not
taking vacations, the housing market skyrocketing, and tangible cash on
hand for the families not as affected by the pandemic as others, the
amount of additions, finished basements and decks has soared since late
summer/early fall.
“It’s actually gotten to the point where my wife has told me I need to slow down before I have a heart attack.”
Gary
Abbott, executive vice president of Associated General Contractors of
New Hampshire, which represents commercial and individual contractors as
well as government highway contractors, attributed the increase in
business to an almost seamless transition from pre-Covid work to the
current state.
“A big
reason (contractors) have been successful during Covid is that our
association here in New Hampshire worked quickly with the Department of
Transportation to set up rules and requirements, like wash stations and
sanitizing on job sites. By doing that early — even before executive
orders by the governor — workers learned how to navigate during Covid.
And that quick work then trickled down in private work. Then came along
Gov. Chris Sununu and CDC requirements and it all lined up well. The
economics of construction clearly has been a success story.”
Keeping safe
Even when the cold weather rolled around again, contractors saw demand for indoor renovations stay steady.
With
almost a full year of knowledge about the virus and how to stay safe,
Granite Staters are feeling comfortable with contractors and
subcontractors entering their homes.
Laura Valleau Healey of Nottingham and her husband Tim started renovating
their basement before the pandemic. Although Tim planned to do most of
the work himself, the Healeys decided to hire contractors to do the
ceiling, floor and electric work.
“In
the beginning, everyone was so frightened that we were not open to
having workers in our house,” Healey said. “But as time went by we were
more comfortable understanding what is an acceptable risk and what we
are and are not comfortable with. We’ve reached a point now that (having
someone in our house) is an acceptable risk, and as long as the
contractor is respectful of our rules we are then comfortable doing it.”
The
Healeys hired John C. Pratt Company of Rochester to do the ceiling in
their basement for a few days this month. Healey said that Pratt and the
other contractors who they hired and got estimates from were more than
willing to take precautions.
“(Tim)
greeted them in the driveway and asked if they had masks. They said yes
and put them on and wore them the whole time,” she said. “They were
very respectful of our space. It all went very smoothly.”
Baier,
of Knollstone Contracting, said his crew of seven full-timers and three
part-timers all wear masks. And for added safety, everyone is tested
bi-weekly. With his staff working close together and in someone else’s
space, he figured it was the right call.
“I
feel in good conscience everyone who works inside should be doing it.
It just made sense to me,” said Baier. Still, he’s had to adjust to
customers’ varying levels of comfort: One couple talked to him through a
sliding glass door for an hour for a deck estimate despite his safety.
The
onus of being safe isn’t only on the side of contractors. Homeowners,
especially if they are going to be in close proximity, need to adhere to
the wishes of those they hire.
Greg Baier, owner of Knollstone Contracting in Concord, works on a kitchen counter. (Courtesy photo)
“I’ll
completely refuse to work on a job site if the homeowner isn’t wearing a
mask,” said Jeff Linton, owner of A Cut Above the Rest, a historic
homes contractor in Wilton. “If they don’t believe in wearing a mask,
I’ll walk away. If they can’t follow that simple rule, I’d rather be
safe than sorry.”
Linton
had back surgery in December 2019. Between rehab and the pandemic he
lost almost a year of work, so now that he’s back he takes his safety
seriously.
“I’m not
going to cross that line,” he said. “If it costs me a job, then so be
it. I have plenty of work coming up and plenty of loyal customers.”
Price fluctuation challenge
Many
homeowners have now been stuck in their home working remotely for a
year looking at the same four walls. The work they intended to do for
years still remains undone, taunting them; some need more living space
for kids or parents. There are a myriad reasons to start construction,
even during a pandemic.
“Homeowners
may have wanted to remodel their kitchen and never got to it,” Harding
said. “We’ve had a flood of basement work not only because they want an
increase of living space but also want separation for the family.”
The
work shows no sign of slowing down. Requests for estimates are also
coming in fast and furious. Baier said he did 27 in 31 days in January.
Harding has to work seven days a week in order to keep his head above
water.
Contractors are
facing a surge in demand at the same time that they’re navigating a
surge in prices for materials. Prices for some essential materials have
doubled: A 2x4 that was $2.38 in February 2020 is now close to $5; a
sheet of plywood rose from $26 to $57. The instability and
unpredictability of material costs has forced workers to guarantee
estimates for a short time. Or, the cost can change once the materials
are bought.
Harding likened the fluctuation to playing the stock market.
“One
thing that has been difficult is working to (meet) quotes and estimates
regarding materials because they are subject to the price when I
acquire the materials,” he said. “If I give a quote in September and
don’t start the job until January, there could be an increase by 20%.”
The high costs haven’t slowed business at local supply stores and lumber yards.
Janet
Martinez, owner of Loudon Building Supply, said her second-generation
company only saw a minor slowdown early in the pandemic. Normally, 95%
of business at Loudon Building Supply is done with contractors, but
Loudon has seen a 25% increase in homeowners shopping for projects
they’re completing themselves.
The
biggest difficulty for Martinez has been the ability to get products.
Lumber has been hard to come by, or takes much longer, which in turn
makes contractors’ jobs much more arduous.
She
said with Boise-Cascade, a supplier of engineered wood products and
lumber, there is just no cedar to be bought from Canada due to limited
Covid restrictions and a lack of skilled labor to run the mills.
“We
had a little lull on some materials and their price came down to
something reasonable and then it shot right back up,” Martinez said.
“It’s been a rough road to satisfy our customers. We’ve had to back off
on our profit in order for them to get a job and finish the job.”
According
to Associated General Contractors of America, the selling price for
materials and services used in new nonresidential construction increased
2.5% from December 2020 to January 2021, and 10.7% since April 2020.
“The
government data was collected more than a month ago, and numerous
sources indicate price increases have continued or even accelerated
since then,” said Ken Simonson, chief economist at the Associated
General Contractors of America, in a press release from the
organization.
Simonson
added that tariffs on imported goods have been a factor, too, and his
association is pushing President Biden to rescind them.
These articles are being shared by partners in the Granite State News Collaborative. For more info, visit collaborativenh.org.