Financial, safety and health issues kept students away
A Plymouth State University staff member installs a window cling on campus this fall. (Photo by Mac Fullerton, Plymouth State University)
NEWS COLLABORATIVE
Like many students across the country this year, Adrienne Lafond recently found herself making a big decision under unprecedented circumstances.
As the 18-year-old weighed her next steps after graduating from Londonderry High School, her mind was on the final months of her high school experience, marked by remote learning and delayed senior celebrations thanks to the pandemic.
Though she thought about taking a gap year, she worried she might not push herself if she took a break from school. And she wasn’t sure some of the four-year colleges she’d looked at, such as Rivier University in Nashua and the University of New Hampshire in Durham, would be worth the investment if she’d be taking most of her classes virtually.
In the end, she opted to study nursing at Nashua Community College, in part because she felt the smaller campus would be safer, especially for some of the hands-on courses her degree requires.
“The more I kept looking at it, the more I kept telling myself, if I’m gonna end up at home, I’d rather be paying less,” Lafond said. “ … And I’m kind of really happy with that decision, because a couple of my friends who are at those (four-year) colleges aren’t really getting their college experience anyway.”
Preliminary figures suggest that Lafond is not the only New Hampshire student whose college decisions have been affected by the pandemic this year. According to data provided by the University System of New Hampshire and community college officials, Granite State community colleges and fouryear institutions are seeing a drop in enrollment this fall, including the state’s public institutions.
The trajectory follows a national trend in higher education amid a public health crisis that has forced colleges and universities to quickly rethink the student experience. A review of 629 schools by the National Student Clearinghouse Research Center found that as of Sept. 10, undergraduate enrollment had fallen 2.5% across all types of higher education institutions, while total enrollment had dropped 1.8%.
And though community colleges have historically fared well during economic downturns, this period of financial uncertainty appears to be hitting the industry differently.
“Based on national trends,
we are expecting that enrollment will be down somewhat this fall due to
continued financial disruption facing many families, to the fact
that many of our students are also front-line workers with a new set of
job-related demands,” said Shannon Reid, spokesperson for the Community
College System of New Hampshire, “and also on the fact that many of our
students are also parents who face unknowns with respect to their
children’s K-12 situation.”
Of
the four schools in the University System in New Hampshire, the state’s
flagship school, the University of New Hampshire in Durham, saw the
least significant decline in enrollment this fall at about 1.15%, data
shows. The university enrolled fewer first-year students, as well,
dropping slightly from 2,731 in 2019 to 2,630 in 2020.
Hopes for spring
Keene State College, which
has already seen declining numbers in recent years amid financial
pressure and administrative restructuring, saw total enrollment drop
nearly 9% this fall
compared to fall 2019, with 3,213 students registered, according to the
data. The college also saw a decrease in first-year, first-time students
enrolling, with 737 freshmen enrolled this year compared to 843 in fall
2019, per the Keene State Factbook.
Peg
Richmond, director of admissions at Keene State, said some returning
students who chose not to enroll this fall pointed to anxiety around
being apart from family during the crisis, as well as the financial
strain of the pandemic. However, she said many hope to come back for the
spring semester.
“Some
of it was financial, because they either were unable to work over the
summer and save the money that they needed, or their families had lost
jobs or work,” Richmond said.
But
the college is seeing promising interest for the fall 2021 term. As of
late September, Keene State had received 227 first-year applications for
next fall. By that date in 2019, the college had only received 86,
Richmond said.
Anticipating
that rising high school seniors and their families may be nervous about
the college application process during Covid-19, Richmond said the
college launched its recruitment efforts early this summer and had
application materials online sooner than in previous years. Keene State
also offered a range of virtual events and resources for prospective
students, including online town hall meetings with President Melinda
Treadwell.
“What
we learned was super exciting in how we could reach students in
different ways that we had never imagined before, and things I think
we’ll continue to do,” Richmond said. “Even a year or two from now when
things are as they were and we can have huge open houses, we’ll still
hold all of these virtual events and make appointments with students
one-on-one through Zoom just for convenience’s sake, because now we know
how to do it.”
Bucking the trend?
NHTI
in Concord took a similar approach, according to President Gretchen
Mullin-Sawicki, with frequent text and email campaigns, community Zoom
meetings and virtual advising throughout the summer. Still,
Mullin-Sawicki said the community college’s enrollment dropped about 13%
this fall. At Nashua Community College, where Lafond is enrolled, the
total headcount dropped almost 14%, according to data from late October.
Plymouth
State University seems to have bucked one part of the state’s downward
trend — despite a nearly 7% decrease in total enrollment, enrollment of
first-time, first-year students rose almost 4% there this fall.
Marlin
Collingwood, vice president of communications, enrollment and student
life at Plymouth State, partially attributes that increase to the
university’s emphasis on providing students an in-person experience
during the health crisis.
“We
heard overwhelmingly from our incoming first-year students that they
wanted an in-person, residential experience,” Collingwood said. “That’s
what we are; we’re a residential university, so they were anxious to
make sure that we were going to provide that.”
Leading
up to the fall semester, Collingwood said the university pivoted its
marketing and communication strategies with prospective students to
emphasize Plymouth’s size and location in an area with relatively low
coronavirus transmission. He said parents and students wanted to know
that they’d be safe on campus, which made the university’s rural setting
more attractive.
“That,
combined with the idea that we’re a residential campus that sits in the
… beginning of the White Mountains, I think really got us to a point
where there were students who hadn’t necessarily thought
of Plymouth as their first choice,” Collingwood said, “and as they began
to reconsider whether they wanted to go far away or to a big urban
setting, we know that some of those students decided to come here.”
However, Granite State colleges and universities have not been immune to the effects of the virus.
Plymouth
State was one of the first New Hampshire schools to report positive
cases and had 11 active cases as of Nov. 12. Keene State had three
active cases as of Nov. 12, while the University of New Hampshire has
seen a
recent spike in cases. Between Nov. 5 and Nov. 11, 99 positive cases
were identified at the Durham campus.
“While
everyone is obviously concerned about the rising cases across the
country, in New England and in New Hampshire, PSU continues to have a
very low case count on our campus,” Collingwood said, noting that the
university has had a daily case average of around 10 over the past few
weeks. “ … This is a testament to our testing regimen, health and safety
protocols, and the determination of our students in completing the
semester in person.”
Richmond
said that despite the positive cases, students on campus at Keene State
this fall also seem to be taking health guidelines seriously, and the
college is hopeful that it will see its enrollment recover on the other
end of this crisis.
“I
just continue every day to be so encouraged by our students and how
they’re responding to this and how mature they are,” she said.
This article is being shared by partners in The Granite State News Collaborative. For more information, visit collaborativenh.org.